Personal injury advertising lawyers seem to sue each other with more frequency. In Kansas, the Brave Law Firm sued rival firm Truck Accident Lawyer’s Group and allegedly related entities in the U.S. District Court for the District of Kansas, alleging violations of the Lanham Act and other causes of action.
The personal injury law firm Brave Law Firm alleged that since 2007, the defendants, including Truck Accident Lawyer’s Group, have falsely advertised high-dollar verdicts and settlements. The plaintiff firm cites personal injury advertisements, including television, print, and phone book ads, as well as website content, “pay-per-click” advertising and direct mail brochures, as examples.
“The suit alleges that some personal injury firms inflate past awards.”
The lawsuit alleges that in one advertisement, defendants claimed to have recovered $2,400,000 for a client in a “[t]ractor-trailer accident involving extreme injuries and/or resulting in death or disfigurement,” but claims that the actual recovery was just $387,018. In another advertisement, defendants allegedly stated that they obtained a jury verdict of $4,100,000 and a punitive damages award of $2,500,000 for a client in a personal injury case. However, according to the lawsuit, the recovery was just $850,000 and the jury did not award any punitive damages.
The plaintiff injury law firm also alleges that defendants “advertised purported settlements that never happened.” They cite where the defendants allegedly advertised that they settled a case for $9,000,000, but according to the complaint, the client fired defendants prior to the settlement and the settlement actually was obtained by another lawyer.
Defendants have not yet answered the complaint. A story can be found here.
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